Strike Finance
Founding Designer
September 2024 - Present
• Redesigned the company website using modern design trends to create a seamless, user-centric experience while aligning with brand goals.
• Collaborated closely with the founder and developer to ensure technical feasibility and consistency in execution.Delivered a polished and intuitive website design by managing iterative design cycles and incorporating stakeholder feedback.
• Led the design of the derivative protocol interface, focusing on simplifying complex financial products such as forwards, perpetuals, and options for end users.
• Developed wireframes, prototypes, and high-fidelity mockups for the protocol’s interface, iterating based on audience feedback and stakeholder input.
• Aligned cross-functional teams, ensuring all designs supported product scalability and business objectives.
• Advocated for a cohesive design system to future-proof the platform and enhance its adaptability to evolving user needs.
Adduco
Designer
February 2024 - August 2024
• Created and executed digital marketing campaigns, including email campaigns, blog posts, and social media updates.
• Designed and maintained client websites, enhancing user experience and ensuring brand consistency.
• Managed client expectations through regular briefings, ensuring alignment with marketing needs and objectives.
Snapbrillia
Design Team Lead
January 2022 - February 2024
• Directed a team of 10 interns, ensuring on-time project completion through effective task delegation.
• Implemented and maintained a comprehensive design system, enhancing output quality and reducing project turnaround time by 30% in 2 months.
• Collaborated with the Development team to assess technical feasibilities and resolve challenges.
• Led market and audience research, uncovering insights for user-centric design strategies.
• Conducted and documented user interviews, and usability studies, playing a key role in enhancing user satisfaction.
UI/UX Designer
September 2021 - January 2022
• Overhauled the user interface design for the B2B and B2C platforms.
• Facilitated cross-functional team collaboration to ensure design alignment with technical and business requirements.
• Worked closely with the product team to develop solutions for user pain points.
• Generated investor interest by creating fully interactive, high-fidelity prototypes.
• Utilized A/B testing and user journey mapping to refine and iterate on design concepts.
• Created a design style guide for consistent future design work.
Rel Labs
Product Designer
February 2022 - December 2022
• Spearheaded a comprehensive brand strategy, encompassing logo design, typography, and color palettes, tailored for various product lines.
• Conducted thorough market research to identify industry standards and competitor strategies, informing design solutions that effectively address user needs.
• Designed labels for a portfolio of 50 products across 7 lines, contributing to increased brand awareness and enhanced user experience.
